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Saturday 27 May 2017
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Xapo – Secure Your Bitcoins

Special Advertising Feature

In the past year the world of Bitcoin has experienced all sorts of ups, downs, missteps and advances. Sure, Bitcoin has made some huge strides in a short period of time, but the fact remains that we still have a lot further to go. Namely, there are still extremely limited options for being able to actually use Bitcoin as a secure, legitimate currency.

Our journey began several months ago with a commitment to Bitcoin users that digital currency does not need to be plagued by the fear that one day you will wake up and your money will be gone, as has been the case with other first generation Bitcoin companies. In short, what the Bitcoin ecosystem needed was trust – trust in the digital currency and trust in the industry’s service providers.

The task of implementing Satoshi’s roadmap is now in the hands of two parties – individuals who truly believe in the establishment of a global, digital currency, and companies such as Xapo who are pushing forward to provide those individuals with the necessary tools to achieve those lofty, albeit necessary aspirations.

After tackling the issue of secure storage, it was a natural evolution for us to focus our efforts on addressing the pressing issue of providing the public with options for convenient, practical usability. Security and convenience are the cornerstones upon which we built Xapo, and they also serve as a two way street – the Bitcoin ecosystem needed the establishment of secure storage before even beginning to address any issues of convenience.

To instill trust in the burgeoning world of Bitcoin we created our proprietary storage product, the Xapo Vault. Our team of experts with over two decades of experience in financial and transactional security developed the Vault to help transform Bitcoin from its “anything goes” beginnings to a respectable currency that realizes a previously unattainable yet increasingly necessary disruption to the world of finance – the establishment of a digital currency.

Enter the Xapo Debit Card – the world’s first Bitcoin debit card that will automatically link to your Bitcoin wallet. The Xapo Debit Card will start to address the issue of a lack of usability and is a big step forward in the development of the Bitcoin infrastructure. For the first time, customers will have the ability to use Bitcoin at any online or offline merchant that accepts debit or credit cards. This makes it easier for users to pay with Bitcoin in real-time and makes it easier for merchants to accept payment.

Even though an increasing number of merchants big and small have begun to accept Bitcoin the only way to actually use Bitcoin to pay for something has been to track down a business that accepts Bitcoin and then submit payment to the business’s accompanying Bitcoin wallet. Previously, this could only be done by scanning a QR code or by using a mobile app. While neither of those two options are particularly cumbersome, they are both a far cry from the ease and convenience of swiping a card.

Our world is changing at a faster pace with each passing day and the public is more receptive to change than ever before. Despite this, people are still hesitant to adopt changes that pertain to their hard earned cash. While such hesitance is understandable, it’s important to keep in mind that in terms of the global perspective only a small percentage of people actually use Bitcoin. If Bitcoin is going to improve upon the current financial system, it’s crucial that the improvements are provided in a way that is easily adaptable and convenient for the general public.

With the Xapo Debit Card, we are allowing people to use an improved currency in the same way that they are using a currency that is long overdue for innovation. While the future of widespread Bitcoin adoption appears bright, a way to spend Bitcoin bridges the gap between secure storage and convenient, practical usability.

 



Rob Marsh

Rob Marsh is the copywriter at Xapo, a position he has held since March 2014. Prior to joining the team at Xapo, Rob spent extensive time writing in a freelance capacity for a variety of clients in the Bay Area. Always priding himself on his versatility, Rob has written content and copy across the full spectrum of media and has covered every­thing from bitcoin, jazz, real estate and consumer electronics while touching upon a little bit of everything in between. His bitcoin addresss is: 1JUqaKtfq3w8CPjWEYv2J4SMqRpeK7i8go